Lueur

This is a portfolio piece inspired by ChatGPT's creative input. We leveraged ChatGPT's capabilities to generate branding ideas, names and the overall aesthetic and direction of the project.

It was pretty straightforward: "A 10 second motion design video for a beauty brand titled 'Lueur', highlighting their new premium line up."

Our project brief was to highlight the premium quality of the product line. We chose to use lighting and color to create a specific mood and atmosphere. We also came up with the campaign slogan "Feel Regal" to convey a different perspective on premium. We used the word 'Regal' as the inspiration for our design language throughout the video.

We started with some standard product reveal shots, then transitioned to some stunning architectural and lighting elements, to evoke a sense of ancient royalty.